The answer could be found in your firm's vision statement.
A vision statement is a clear depiction of what your firm could look like at some point in the future. While admittedly one of the more challenging components of the strategic planning process, establishing a strategic vision for your advisory firm is an incredibly powerful and rewarding exercise. Once appropriately deployed, your vision statement will become an inspiring, motivating and unifying force within your team. Your vision statement should be:
Motivational It will produce a vivid definition of success that serves as a motivating force behind day-to-day efforts.